Senior Manager Product Marketing

Company: Verizon Communications
Location: Boston
Posted on: November 13, 2024

Job Description:

When you join VerizonYou want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.What you'll be doing---You will provide Product Marketing support for Verizon Business Group's suite of Strategic Networking and Managed Network Services (e.g. Managed SD WAN, Network as a Service, Broadband, Private IP, Ethernet, Dedicated Internet, etc.) with an immediate focus on Private IP (MPLS), Internet Dedicated, Broadband, Fixed Wireless Access, Ethernet (E-Line/E-LAN), Wavelength, & Dynamic Network Management Services.You'll develop the marketing strategy, design, and execution plan to defend and expand Verizon Business Group's Strategic Networking and Managed Network Services for Verizon Business Group's Global Enterprise, Public Sector, and Business Markets channels.You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio CMO working with the Product Management organization in the development of the product/portfolio business case, product success key performance indicators (KPIs) and objectives and key results (OKRs) You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product / portfolio value proposition, customer outcome/benefits, VBG's market differentiation, and the channel and digital activation strategy.You'll help strengthen our brand, defend revenues, and drive new sales by acting as a marketing lead working within the Strategic Networking and Managed Network Services portfolio team, developing marketing strategies and compelling and differentiated positioning to accelerate revenues and bookings. Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners, and through independent marketing research, you will be responsible for developing marketing plans and creating high quality customer collateral and product assets, using segmented value propositions. This position also involves collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty. You'll also be responsible for project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon. Within the marketing organization, you'll act as the single point of contact and subject matter expert for products within the Strategic Networking and Managed Network Services portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set.What we're looking for...You are a highly collaborative, innovative, and strategic thinker with a deep understanding of Strategic Connectivity/wireline networks. You are equally comfortable leading teams focused on strategy and teams focused on execution and project delivery. You are an expert communicator who can deliver a message across stakeholder teams.You'll need to have:

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Product Marketing/Strategy experience using market research and/ or data analytics.
• Marketing collateral and/or Sales Enablement creation and execution.Even better if you have one or more of the following:
  • A Master's degree.
  • Product lifecycle and/ or product placement experience.
  • Strategic consulting with a business development and marketing focus.
  • A familiarity with Strategic Networking, including private and public transport services.
  • Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment OpportunityWe're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $120,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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Keywords: Verizon Communications, Revere , Senior Manager Product Marketing, IT / Software / Systems , Boston, Massachusetts