Director of Marketing

Company: OnRamp Technology, Inc.
Location: Boston
Posted on: November 13, 2024

Job Description:

At OnRamp we accelerate customer onboarding by creating delightful customer experiences for the world's best brands. As Head of Marketing, you'll help define and communicate our vision and unique point of view to the market. You'll help distill the essence of our platform in a clear, concise, compelling, and repeatable narrative and generate leads and interest from it. You'll help lead and mentor a team of great, motivated marketers. What is OnRamp exactly?OnRamp is a collaborative onboarding management platform that helps companies provide a world-class onboarding experience to customers and partners. Our primary product is a B2B2B (!) application that serves companies from fast-growing startups to Fortune 100s across almost all industries.We are a tight-knit team who are excited to solve some of the most intractable problems our customers face daily. We're growing super fast and have great momentum: a cutting-edge product, enthusiastic customers, and a sizable new round of funding from world-class VCs. What will I do?If you're looking to build something that has an outsized impact on how organizations of the future interact and collaborate with one another, you've found the right place. As our Director of Marketing, you'll craft and tell our story to the world - and be a key part of a critical inflection point in OnRamp's growth!

• Build the strategy and execution plan for our product positioning, messaging, and launches
• Develop OnRamp's marketing strategy and communication plans geared towards driving category leadership, brand awareness, and strengthening the company's market position
• Support revenue growth by delivering measurable pipeline and accelerating deal velocity and win rates
• Lead a team of high-performing, motivated marketing professionals
• Deliver pricing and packaging across customer segments, manage ongoing input and feedback to evolve with changes in competitive landscape and product
• Provide the collateral and enablement for the sales organization to allow them to successfully navigate and secure new customers, as well as set existing customers up for success
• Drive our event / field strategy - develop qualified leads; including ABM and email campaigns, engagement and nurturing, advertising, webinars, content, trade shows, social media and more
• Drive AR, PR, and social presence to gain mindshare and tell the OnRamp story through analysts, media coverage, speaking engagements and online communities
• Develop a highly efficient team of marketing professionals with clear accountabilities and metrics
• Own product marketing (both strategic vision and tactical execution) for our rapidly growing business solutions, including category creation, vision, and strategy of the product marketing team
• Establish and oversee key agency resources, analyst relations, and results. Define the issues and topics that create opportunities for engagement and story creation. What should I bring?OnRamp is a small team, and you'll be an early teammate. We're in an exciting, fast-paced build mode - we hope that's music to your ears.
  • 8+ years' experience in marketing for B2B SaaS organizations
  • Proven ability to mentor and build a world-class marketing team
  • Strong understanding of the marketing and/or product tech categories, with previous experience serving as a subject matter expert
  • Proven track record creating and implementing focused, integrated, high-impact product marketing plans from conception through implementation
  • Excellent creative writing and verbal communication skills with a proven ability to craft compelling messaging and positioning - and translating that into effective campaigns
  • Skilled and proven track record in message development and execution: you're a compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
  • Network of deep media and agency relationships and demonstrated success in leveraging them uniquely in the marketplace
  • Ability to effectively communicate to stakeholders at all levels of the organization-from the end-user (technical buyer) to the decision-maker (economic buyer)-with excellent written, oral, and presentation skills What do I do if I'm interested? Apply! We'd love to talk with you.We offer competitive pay and benefits like healthcare, dental, vision, 401k, a take-what-you-need vacation policy, etc.While we have a center of gravity in Boston, we work remotely from all parts of the country. We're committed to finding the right next person for us, so we want to speak with you wherever you are!
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