Manager OF Public Relations
Company: BJ's Wholesale Club
Location: Marlborough
Posted on: October 11, 2024
|
|
Job Description:
Join our team of more than 34,000 team members, supporting our
members and communities in our Club Support Center, 235 clubs and
eight distribution centers. BJ---s Wholesale Club offers a
collaborative and inclusive environment where all team members can
learn, grow and be their authentic selves. Together, we---re
committed to providing outstanding service and convenience to our
members, helping them save on the products and services they need
for their families and homes. The Benefits of working at BJ---s ---
BJ---s pays weekly --- Eligible for free BJ's Inner Circle and
Supplemental membership(s) --- Generous time off programs to
support busy lifestyles o Vacation, Personal, Holiday, Sick,
Bereavement Leave, Jury Duty --- Benefit plans for your changing
needs o Three medical plans, Health Savings Account (HSA), two
dental plans, vision plan, flexible spending eligibility
requirements vary by position medical plans vary by location BJ---s
is looking for a motivated, energetic and strategic Manager of
External Communications to join our corporate communications team.
The manager is a proven storyteller with significant experience in
traditional public relations, media, influencer marketing and deep
knowledge of social media platforms. The manager must have
extensive experience in understanding and leading public relations
for a corporation or large retailer, identifying opportunities to
secure media coverage, activating community and corporate events
and ideating strong engagement and storytelling to create brand
loyalty and drive the support of sales. Experience in corporate and
crisis communications and proficient in executive writing is a
must. Experience with social management tools is a must. Major
tasks, responsibilities and key accountabilities Oversee day-to-day
media relations and social media operations including monitoring
media hits, content planning, creative execution, influencer
programming and social media channel calendaring Support key
business priorities and engage members through brand-building in
traditional public relations and social strategies Plan and manage
implementation of integrated public relations, influencer and
social media plans that support a wide range of consumer-facing
initiatives Manage and help scale influencer programming and
content with a focus on driving engagement, consideration and sales
Develop and implement comprehensive external communication
strategies that align with the company---s goals and objectives
Collaborate with senior leadership to craft key messages and ensure
they are consistently conveyed across platforms Monitor and adapt
communication strategies to respond to market trends, stakeholder
expectations and any emerging requests Draft, review and distribute
press releases, media kits, speeches and other communication
materials Ensure all external communications are clear, accurate
and aligned with the company---s brand and messaging Manage the
brand---s social media presence and oversee creative development
and execution of content Develop and execute seasonal and category
specific campaigns, including influencer, social and media
relations Lead influencer programs for priority categories
Collaborate with partners in merchandising, marketing, membership,
real estate and development and digital marketing to deliver
external communications programming aligned with business
priorities Manage analytics using data-driven insights to refine
and elevate communication strategies and improve outreach efforts
Oversee the management of the company---s visual and verbal brand
identify in external-facing materials Identify trends in public
relations and social media that can help deliver against strategic
objectives Keep a strong pulse on emerging technology and platforms
Support overall corporate communications team and objectives in
various areas including public relations, social media, community
affairs, internal communications and crisis communications
Qualifications: Bachelor's degree in communications, marketing or
related field required 5 - 10 years of professional experience in
public relations, external communications, influencer marketing and
social media Strong analytical skills, social listening and
reporting capabilities Proficient experience in crisis
communications, corporate affairs, social content creation, media
buying across social channels, social strategy development and
influencer marketing Strong interpersonal and communication skills
Proven storyteller and effective communicator Highly collaborative
with internal and external partners Excellent writing skills and
public speaking capabilities Job Conditions Available to travel to
media engagements throughout BJ---s current and future club
locations as well as BJ---s clubs for media and on-site activations
and community events (20% travel) Hybrid in-office three days a
week In accordance with the Pay Transparency requirements, the
following represents a good faith estimate of the compensation
range for this position. At BJ---s Wholesale Club, we carefully
consider a wide range of non-discriminatory factors when
determining salary. Actual salaries will vary depending on factors
including but not limited to location, education, experience, and
qualifications. The pay range for this position is starting from
$109,000.00.
Keywords: BJ's Wholesale Club, Revere , Manager OF Public Relations, Executive , Marlborough, Massachusetts
Click
here to apply!
|